There is no question that Entrecard can drive traffic to your site. For those that may not know, Entrecard is a digital business card system. After signing up for Entrecard, you go to a site that has Entrecard on it and hit the drop button. This allows you to drop your digital business card on their site and allows you to earn credits every time you make a drop.

For most people, this is a great system. However, some of you may find that your bounce rate, which is the percentage of people who enter and leave from the same page on your site, increases. In plain English, this means that the people who came to a particular page on your site didn't read anything other than what is on that page. They just came and left from the same page. Many people who drop Entrecards do this because they are trying to reach the magic 300 number each day and don't take time to read things they aren't interested in.

If you are facing this problem with Entrecard droppers and you don't know what to do, don't despair! Help is on the way later on in this article. Before I tell you some ways that will help you, I'd like to say this very important thing. Entrecard is a good system to build traffic for your site. There are some people who are going to come, drop and go, but there are a lot of people that won't. If they find something interesting, they are likely to stay, click on something else and come back later. Don't abandon the Entrecard system just because some people don't read everything on your site. I personally haven't had a bounce rate increase, but if you have here are some tips to help you decrease your bounce rate.

• First things first. Make sure that you have good content. I know you hear it all the time (or read it all the time), but there is no substitute for interesting, quality content. If people see that your site has something to offer them, they ARE going to stop and read.
• Second, and perhaps more important, is to make sure your titles are great. Entrecard is really where good titles come into play. You will notice that I have a lot of titles on the front page of PureBlogic. When Entrecard readers come through, they are bound to find SOMETHING that seems appealing to them and click on it. You have to make sure you have good content, but you can't cram all of your content on the main page so you HAVE to make sure that you have good, enticing titles for your articles ON YOUR FRONT PAGE!!!
• Third, is to place your Entrecard widget under an area that displays your articles or next to an area that displays your articles. I have my card in the upper right area of the screen, however, I don't have a bounce rate issue with Entrecard. If I did, I would place the widget underneath the Money Making Ideas area. That way a person would see the article titles BEFORE they saw the widget and that would make them more likely to click on an article either before or after they clicked on the widget. Widget placement can really have a profound effect on your bounce rate with Entrecard.
• Fourth, if you want to do something really drastic, you can put the Entrecard on a separate page all by itself and put one or two links to your best articles on this page and encourage people to click on the card and the articles. If the articles are titled really well, this will work for you. For instance, if I were going to do it, I would put the card on a page of it's own like – http://www.pureblogic.com/entrecard and then have 5 of my most popular articles including pillar posts like 42 Feed Sites To Help You Drive Traffic And Promote Your Articles and 122 Book Marking Sites To Help You Get Link Love Traffic PageRank. Then I would use my tracking tools to judge the results. I have seen several Entrecard members do this. By narrowing the focus on the page, they capture the readers attention and help to decrease their bounce rate.

Try these method out on your site if your bounce rate has increased with Entrecard. With a little bit of effort, you can make Entrecard really work for you. I can't tell you how many sites I have stopped and looked through during my mega 300 drop times. If the content is interesting, I will read it. I'm not alone. Don't give up on Entrecard and write it off as traffic that isn't quality traffic. MAKE it quality traffic for your site! Entrecard is a good system and it can work wonders for your traffic if you put forth an effort to make the most out of it.

In case you missed it, you can sign up for Entrecard by clicking on the little E in the lower left corner of the graphic and signing up.

Written By Kila Morton

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