When you set up you decide to monetize your blog, you face a number of options regarding advertising. One of the options available to you is inline keyword advertising. This type of advertising uses keywords from the text on your site to generate targeted ads to your site visitors. The ads aren’t displayed until your visitor places their mouse over the underlined keyword. You can see examples of this on PureBlogic. The double-underlined words display this type of inline advertising.  The system is extremely easy to implement on your site primarily because you have already created the text yourself in your blog article. Typically the system just requires a block of code placed in the back-end files of your site to operate.

Relevant in text keyword based advertising has the potential to be very profitable for new blogs and blogs that get a lot of traffic for a few key reasons. First, once you have a regular number of visitors to your site, those visitors become acclimated to the ads on your site. If the look of your site doesn’t change often, regular visitors will begin to reach a point where they don’t even really “see” the advertising area any more. They will look right past it and go to where they know the content is located. Text links keep your visitors from becoming accustomed to the ads located on your site.

In addition to keeping your site visitors from becoming acclimated to the actual ad, inline text ads also are less obtrusive than banner ads. Many people regard banner advertisements on a site as intrusive and annoying.  Those who do not may click on the ad once, however, they are not going to continually click on the same ads. If they have signed up once for the advertising programs on your site, you are not going to be able to continually use the same ad and get the same result. You reach a point of ad maturation on your blog. This means that you will either have to generate additional traffic to maintain your income stream or you will have to change your ads, your ad program or your ad placement strategies.

 An additional benefit to inline text ads is that they take up no additional real estate on your site. Another key benefit to inline text ads is that they take up no additional site real estate. This means that you can use your space to do other great things like adding additional monetizing methods to your blog.
From a publisher’s perspective, using inline advertising can blend very well with your additional advertising efforts. You can use inline advertising along with Google ad products as well as with other forms of advertising. Also, because these ads are targeted, people who click on them are more likely to be willing to click on other ads you have if they find the inline text ads relevant to what they want. In other words, visitors are more likely to trust your inline text advertising.

Here are some in text advertising programs that may be useful for your blog.

• Kontera
  
• LinkWorth
  
• Text Link Ads
  
• Vibrant Media (IntelliTXT) – You must have at least 500,000 page views per month to join Vibrant
  

This list is not exhaustive, however, it should be enough to get you started.

Posted By Kila Morton 

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