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Remember To Write Blog Articles That People Can Actually Read

Written by Kila Morton

Thursday, 31 January 2008

One of the key things that a lot of people forget when they start writing content for their blogs is that they are writing content for people. What am I talking about? Well let me give you some background. When I was little I used to love to learn big words. I confess. I was a complete nerd. I loved to learn unusual and large words so that I could go to school and say things that the other kids wouldn’t understand. Then, after peppering my conversations with words that I knew they didn’t know, I loved to ask them if they understood so I could see the confused look on their faces. That was when I was in 5th grade.

As I grew up, I grew out of the need to feel superior. The problem with a lot of people writing blog content is that they haven’t. When you are writing content for your blog you need to write in a way that actually allows people to read and understand what you are writing. Big terms, fancy words, cloaked meanings are all superfluous fluff that should not be a part of your blog writing. Here are some reasons why.

Using a whole bunch of big words in your articles makes you look like you are incapable of communicating with others.

When you can’t explain something in basic terms that people can understand it doesn’t make you look better or bigger. Instead, it makes you look like you never learned basic communication skills.

There may be people who have learned English as a second language that are reading your content. While your big words may seem perfectly fine to you, someone who is not 100% at ease with the language, much less your fancy words, may have trouble understanding what you write.

It doesn’t make your content easy to read. People like reading what’s easy for them. I’m not saying that your writing should be on the level of a 1st grader, but, I want you to think about something for a minute. Which of these sentences do you think someone would find easier to read?

“Writing blog articles can be a fun thing to do if done with care.”

“Completing an exposition can be an experience marked by jocularity if executed punctiliously.”

Both of the sentences above say essentially the same thing. However, they don’t make YOU feel the same. With one of those sentences, I can almost guarantee that you looked around for that dusty copy of your dictionary to figure out the meaning of some of the words. Your readers are no different. High level words may look good, but they leave your readers feeling like they need a dictionary beside them to read your content. If you need reinforcement of your superior brain power, look for it elsewhere. Don’t make your readers feel like they need to be smarter just to read your work.

Using unnecessarily long words makes your article longer than necessary AND, since it has all of those words that people may not understand, people are therefore less likely to actually read what you wrote. How does it make you feel to think that with all of your superior intellect, no one is actually reading your articles? It should make you feel pretty silly. People don’t like things that are too complex. Make it complex and the majority of people will not read it.

People will not like or come back to your site.

If you want traffic from a lot of people, then write for a lot of people.

Don’t think for one second that people are going to invest the time in understanding what you wrote. A few people might, but, the masses won’t. There are too many websites out there with good content for them to waste their time trying to figure out what your superior bull crap means. You are writing for other people - not for you.

I love to write long blog articles simply because I love to write. I think I make them informative and at least a tad witty. You have to write for your audience and learn what they like as well. If you have questions about if you should use certain words, pick a different easier word. You may feel like you shouldn’t have to dumb yourself down, but remember that you aren’t writing for you. You are writing for others. You are writing to help other people understand something. Make it easy for people to understand what you write. Doing that will not only help you attract visitors, it will also help others get the wonderful message that you have to offer them quickly, easily and in a way they can understand.

Posted By Kila Morton

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