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Using Google's Traffic Estimator To Create Targeted Content And Place Higher In The Search Engines

Written by Kila Morton

Thursday, 03 January 2008

When you are designing a system to rank higher in a Google search, it is very, very, helpful to be able to estimate the popularity of the keywords you want to use. Fortunately, doing the estimation doesn’t require a lot of guesswork. Google makes it easy for you to get quick traffic estimates for new keywords without adding them to an account or using the sign-up wizard for Adwords.
If you are not familiar with the Adwords concept, I will give you a quick overview of how it works. Unlike Adsense, which is free to add to your site, Google Adwords allow you to create a marketing campaign where you pay Google for sending traffic to your site. You only pay for the actual clicks you receive and you determine your budget before you start. Sound confusing? Here is a short blurb from Google on the program.

Google AdWords is a quick and simple way to advertise on Google, regardless of your budget. AdWords ads are displayed along with search results on Google, as well as on search and content sites in the growing Google Network, including AOL, EarthLink, HowStuffWorks, & Blogger. With searches on Google and page views on the Google Network each day, your Google AdWords ads reach a vast audience.
When you create an AdWords keyword-targeted ad, you choose keywords for which your ad will appear and specify the maximum amount you're willing to pay for each click. You only pay when someone clicks on your ad. To save you even more money, our AdWords Discounter automatically reduces the actual CPC you pay to the lowest cost needed to maintain your ad's position.
When you create an AdWords placement-targeted ad, you choose the exact Google Network content sites where your ad will run and specify the maximum amount you're willing to pay for each click (CPC) or each thousand page views (CPM) on that site. You pay whenever someone views your ad. As with keyword-targeted ads, the AdWords Discounter automatically reduces the actual amount you pay to the lowest cost needed for your ad to win the placement on that page.

So that’s an overview of how Adwords works. Even if you don’t use Adwords, knowing which keywords generate good traffic is useful to you because of Adsense – those wonderful ads we know and love and place on our sites! It can help you use great targeted keywords in your site’s content to rank better in search engine traffic. Now I know what you are thinking. People will always say to write your content for people, not for search engines. The truth is that you need to create content for BOTH. You need to write your articles for your site visitors in a way that allows you to communicate with them clearly and you need to make sure that the content you write includes the correct keywords and targeting to allow you to place better in search engine results to attract new traffic. Writing for the web is NOT like the movie ‘Field Of Dreams’ – if you build it, they will NOT come, but, if you market it, they will.
The tool that will allow you to see which keywords get the most traffic is the Google Traffic Estimator. This is yet another fine, free tool provided by the good people over at Google to make our ad targeting that much easier. Here is a look at the main page.

As you can see, all you need to enter are 4 things, including, the keywords you want to search for (one per line), your budget, the language and the country. These items will allow you to get an idea of how much traffic will be available to you. Here are the search results for making money online.

As you can see, this keyword is popular and targeting it for a day may cost you between $300 & $490 per day. This isn’t exact, but, it is an estimate based on Google’s search engine. This information allows you to create great campaigns for yourself by creating targeted content that will help you place higher in the rankings. You can also use this information to create Adword campaigns if you want. Targeting an unconventional keyword can often allow you to get into the top return position in the search results.
Google makes this tool available to you for free so take some time and go through it to see which words may work for your content and your site. Investing a little bit of time to optimize your site content will pay off in search engine placement and attracting visitors from the search engines.

Posted By Kila Morton

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